If you plan correctly, you can build a site that will help your business get found on the Internet while building your sales and your brand along the way.
To start the planning process, you have to ask yourself some questions. What will the overall purpose of your site be? Will your site be a place where people can buy your products and services, like a one-stop online store or will it just be a way to drive people to your business, or, in other words, a marketing tool?
Using your site as a marketing tool or an online store can benefit your bottom line, but it pays to consider selling directly on your site if it’s cost effective for your business. After all, you want to make it as easy as possible for people to buy from you and if they’re already poking around your site, you’re probably pretty close to a sale.
Once you have figured out what you want the website to do for you and the level of response you are looking for, it’s time to start building your site’s content.
To develop your content, first pick some key terms, phrases or words that people would enter into a search engine when looking for the services or products you provide. These are your keywords and you’ll want to feature them on your site to build your search engine optimization (SEO).
You can write blogs and web pages using these terms, but you don’t need to hire a writer to write the text for the site. Just think about what you want to say (about your business) and say it. Of course, you’ll want to be sure you don’t have a ton of typos or mistakes in your text, but spell-check can work for those purposes.
Once your site is up and running, you’ll want to test and measure everything you do in regard to it. You should test and measure different offers, different home page headlines, as well as your traffic and sales.
This will ensure you find what works best for your target market, helping both your website, and your conversion rates, grow.