Here’s how you can write a great headline …

In fact, I'll give you the 6 best cash-cow headline tips and then, 5 headline starters to turn your ads into super profit makers ...

So, your putting together an advertisement, first you've got to understand that the TARGET audience is the most important aspect, where you place the advert, the OFFER you make is next most important, so make sure your ads always make and offer and ask for the sale, and third is the COPY or the words you use including the headline ...

The headline is in my opinion about 80% of the success of the ad, to invest your time writing it, testing it measuring it's results and then test another ... my book Instant Advertising www.instantadvertising.net has more details, in fact 149 strategies to get better advertising response ...

1. Your headline has to have the word YOU in it so the reader knows it's for them ... too often people write as one of the 3 little pigs, we, We, WE all the way home.  Less I, we, etc and more you and your etc ...
2. WII-FM, stands for What's in it for me ... you have to write about the major benefits in your headline and make sure it's not just a fact it has to complete the sentence, so that you ... For example, it has this fact, so that you ... benefit ...
3. Open a loop in the headline that has to be closed in the advert, such as the headline for this article, see I could have written, "You can write a great headline" and you would have said, yes I can and gone on, but with the here's how, you have to read the article to close the loop.  Kind of like watching a movie half way, you kind of need to see the end ...
4. Longer is often better than shorter, don't try to be short for the sake of it, one of my best headlines ever was short, Business is Booming, but most have been 8 words or longer, like 11 reasons you need to get your feather and down quilt cleaned right now.  This headline increased newspaper responses 11 times for that company.
5. Don't use questions as a headline, use statements ... statements lead you somewhere, questions ask you to make a decision and most often never lead me to read the rest of the ad ...
6. Target your audience rather than just going for everyone ... see if you wrote the word SEX you would get a lot of readers, but most often thewrong type of readers.  instead you should target like, "Attention single mothers ..." is far more targeted and far better as a headline ...
7. I know I said 6 but I have to get this one in ... your company name is only important to you, prospects want to know what you can do for them, not your company name ...

So, the 5 best headline starters that will get your brain moving in the right direction and your adverts kicking butt out there ...

1. Here's how you ...
2. Now you can ...
3. Here's why ...
4. 7 Reasons why ...
5. Announcing or At Last ... 

Use these to get yourself started and write at least 3 headlines with each starter and once you have at least 15 headlines, I think you'll find you have at least 3 or 4 really good ones worth testing ...

Check out more advice either here on my hints and tips pages or at www.actioncoach.com or at www.bradsfreeebooks.comor you can get a group of your local business people together at www.instantsuccessbookclub.com and learn to apply these lessons together ...

All the Best ... Brad Sugars