Tag Archives: advertise

The Time is Right …

Posted on May 18, 2010 by bradsugars

By Brad Sugars

Often I notice people waiting.  Waiting until next week, next year, when the kids are older, when the kids finish school, just waiting and finding any (not even a good) excuse to keep waiting …

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The Thank-You Note Theory …

Posted on May 15, 2010 by bradsugars

By Brad Sugars

I have a theory, and it’s a theory I have seen proven again and again in business.  And, it’s a theory that has made so many companies so much money, that it literally blows me away how few ever use it.

Read more on The Thank-You Note Theory ……

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“I Just Can’t Get Good People …”

Posted on May 7, 2010 by bradsugars

By Brad Sugars

Hiring an employee is kind of like dating. The interview can be all roses, but then on date #1, you really start to understand who it is you’ve hired.  And “Oh no,” you got it wrong.

Read more on “I Just Can’t Get Good People …”…

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Conversion Rate … The 8th Wonder of Business …

Posted on May 6, 2010 by bradsugars

By Brad Sugars

I am often reminded of getting back to basics to build revenues and profits in business.

But none more so than when I am confronted with a business owner who shows me they need more new customers …

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Target, Offer … and then COPY …

Posted on July 1, 2009 by bradsugars

OK, so I’ve now seen just one too many companies BURN UP their advertising money …

Let’s be clear, advertising has only one job, to get SALES, money in the bank, thus MARKETING is MATH …

Read more on Target, Offer … and then COPY ……

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JOIN FORCES … 5 ways to get together with other businesses and make a killing …

Posted on June 12, 2009 by bradsugars

Joining forces is a simple concept, but almost never used by 98% of business owners.

 

That’s a shame, considering how profitable it can be.  Here are 7 brilliant applications of the idea …

Read more on JOIN FORCES … 5 ways to get together with other businesses and make a killing ……

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6 Things you need to know when advertising on radio…

Posted on June 5, 2009 by bradsugars

Along with press and television, radio is one of the most popular forms of advertising.  It can also be one of the most effective.  But before embarking on a radio campaign there are a few points you should keep in mind.

Read more on 6 Things you need to know when advertising on radio……

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