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Blog: Brad Sugars Topics:Business, Actioncoach, Wealth
Tag Archives: business advice
Are You A Specialist or a Generalist?
No matter what industry you are in, you will tend to look at things with a certain assumption that naturally stems from your industry.
For example, many contractors get paid after they’ve completed the job, because that’s the industry standard.
Read more on Are You A Specialist or a Generalist?…
Posted in Brad Sugars' Blogs
Tagged ActionCOACH, Brad Sugars, business advice, business help, generalist, profitable, specialist
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Don’t Fear The Cash Gap
Everybody wants their business to grow, but growth can be a challenge if you aren’t prepared for it.
If you’re growing at a rapid rate, then you’re going to have cashflow issues, there’s no two ways about it. You may have more customers than you can handle and need to grow your team or buy new stock to keep your shelves full.
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Posted in Brad Sugars' Blogs
Tagged Brad Sugars, business advice, business growth, business help, cash gap, cashflow
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Back to Business Basics- Part 1
SOMETIMES, it pays to change your business for the sake of change. At other times, you have to change your business because the market tells you to. And if you don’t change, you’re dead.
Read more on Back to Business Basics- Part 1…
Posted in Brad Sugars' Blogs
Tagged ActionCOACH, Brad Sugars, business advice, business basics, Business Coach, business help, entrepreneur
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Pricing Mistakes … and How to Fix Them
Pricing is a challenge in any business.
Especially if you are in a very competitive business, pricing is always an issue.
If the price is too high, you give away business to a competitor.
Read more on Pricing Mistakes … and How to Fix Them…
How to Look at the Business Cycle in a New Way
No matter where you live in the world right now, the seasons are on the verge of changing. And, just like the seasons, the business cycle is changing as well.
Although the U.S. continues to work its way out of its “economic winter,” parts of the Asia Pacific are in full fledged “economic summer.”
Read more on How to Look at the Business Cycle in a New Way…
Posted in Brad Sugars' Blogs
Tagged Brad Sugars, business advice, business cycle, business growth, economic seasons, profits
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The Secret to Better Communication in Your Organization
As a small-to-medium sized company grows, it becomes harder to effectively communicate across the organization. Whether within or between departments communications must be optimized for organizations to execute at their peak. The key is to recognize each employee’s preferred style of information exchange.
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Posted in Brad Sugars' Blogs
Tagged Brad Sugars, business advice, business help, communication, Conscientious, DISC, dominance, goal-oriented, influence, marketing, sales, stability, Team Building
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How to Build a Values-Based Business
Can you afford to build your business on your own set of personal values? Maybe a better question would be, “Can you afford not to?”
When I first started in business, I adopted a personal credo for how I would approach business. In my current company, we use our “14 Points of Culture” as our guiding principles for how we interact with our customers, and with each other in our teams.
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Posted in Brad Sugars' Blogs
Tagged accountable, ActionCOACH, Brad Sugars, business advice, business help, points of culture
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7 Reasons to Hire an Executive Coach
Today, Executive Coaching is a billion dollar industry. Executives who are going somewhere in their careers are the ones who hire an Executive Coach. In the past, executives who hired an Executive Coach were looked down upon as on their way out. But, today executives who use professional Executive Coaches are looked upon as ones who are on their way up.
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Mistakes Business Owners Make- Part One
Most business owners are smart people but, like most smart people, they can do stupid things. Here’s some business help, seven stupid things you should stop doing that are hurting your business.
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Posted in Brad Sugars' Blogs
Tagged ActionCOACH, Brad Sugars, business advice, Business Coach, business help, business mistakes, business owners
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Are You Coming To The Business Excellence Forum and Awards?
Are you ready for massive improvement in your business?
Are you ready to take a leap?
Are you ready to find ways to improve yourself and your business that leads to both self development and life development?
Read more on Are You Coming To The Business Excellence Forum and Awards?…
Putting out the Fires in the Web 2.0 World: How to Combat Negative Comments about your Company
While the internet has opened up a new frontier of business opportunities for the enterprising professional, it has also given everybody a voice.
With very little work, one can find a multitude of websites inviting people to post their negative experiences with nearly all businesses.
Easy Strategies for Building your Website
Developing and running a website for your business doesn’t have to be a massive undertaking, but you can’t just buy a domain name and start, or you’ll be wasting your time, energy and resources.
Read more on Easy Strategies for Building your Website…
Posted in Brad Sugars' Blogs
Tagged ActionCOACH, Brad Sugars, business advice, business help, Strategies, test and measure, website
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Understand What You Are Really Worth to your Business
We’ve all heard time is our greatest asset, and how you invest your time is one of the keys to growing a successful business. So have you assessed how you spend your time and how you could use your time more effectively? Have you developed strategies to use your time more effectively?
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Plant the Right Seeds for Success
Decisions you make today will affect your life in the future, yet people still repeat the same mistakes time and time again.
There is nothing wrong with making mistakes, so long as you learn from them and don’t repeat them, but with the wrong mindset, it’s easy to do the wrong thing over and over.
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Posted in Brad Sugars' Blogs
Tagged Action, be X do = have, Brad Sugars, Brad Sugars' Blogs, business advice, Dream, failure, Goal, mindset, Plan, plans, success
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Who Are Your Ads Speaking To? Part Four
To give you an idea of how writing a proper headline works, consider these two, for the same fish and chip shop trying to advertise a 2 for 1 fillet of fish promotion in a newspaper.
Read more on Who Are Your Ads Speaking To? Part Four…
Posted in Brad Sugars' Blogs
Tagged ActionCOACH, advertising, Brad Sugars, Brad Sugars' Blogs, business advice, Business Coaching, business help, Goal, Leadership, marketing, money, profit, publicity
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Who Are Your Ads Speaking To? Part Three
One of the most common mistakes people make when they first start writing advertising copy, is being too “clever”.
They try to impress people with their ability to write funny or inventive advertising copy, rather than simply getting the message across.
Read more on Who Are Your Ads Speaking To? Part Three…
Who Are Your Ads Speaking To? Part Two
In my last post we talked about the importance of tailoring your ad to the market you desire, now let’s take an example.
Say a local butcher wants to place an ad. Not being the smartest businessman, he simply writes his name at the top and his phone number at the bottom. He sits back, looking over his ad – this will bring in heaps of customers’ he mistakenly thinks. Of course, nobody bothers to look at his ad because it’s completely uninteresting.
Read more on Who Are Your Ads Speaking To? Part Two…
Who Are Your Ads Speaking To? Part One
Most people wrongly believe that good ads have to be funny, well written or visually dramatic.
The truth is, the very best ads work because of the strategy behind them.
Think about it this way, if you’ve prepared a delicious meal and your dinner guests are hungry, they probably won’t care what kind of plates you serve the meal on. Put another way, if your message and offer appeals to the people you’re writing to, it barely matters how you present it.
Read more on Who Are Your Ads Speaking To? Part One…
Building Rapport and Qualifying Leads
Open-ended questions are an excellent way to ensure customer involvement in the buying process and are key to identifying not only what they need but a lot about themselves and their motivations as a customer.
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What’s More Important to Sales, Personality or Scripts?
When you think of a good salesperson, what’s the one thing that comes to mind? Often the thing they have in common is personality. Salespeople are often gregarious and fun to be around, but when asked how to quantify and teach personality to others these super salespeople are often stumped.
Read more on What’s More Important to Sales, Personality or Scripts?…