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Blog: Brad Sugars Topics:Business, Actioncoach, Wealth
Tag Archives: Business Coaching
Why Executives Hire Executive Coaches
If you are a successful executive, you may have been approached by your team or an outside consultancy about the possibility of being coached by an Executive Coach.
But why would you consider hiring a coach if you were already successful and delivering high performance results? Why would you hire a coach if you were already making lots of money and are moving towards an upward climb or if you had a track record of success, or if you had an important and prestigious title, or if hundreds (or thousands) of people reported to you? Why would you hire one if people have told you for most of your career that you are doing a great job or if your employees counted on you to set direction for them?
Read more on Why Executives Hire Executive Coaches…
Posted in Brad Sugars' Blogs
Tagged ActionCOACH, Brad Sugars, Business Coaching, coach, Executive Coaching
3 Comments
Why You Should Get on the Business Coaching Bandwagon
Challenges are hard to anticipate in any business, but they’re easier to overcome with business coaching.
Business coaching is just like sports coaching – like a sports coach coaching an athlete and trains them to get better, business coaching not only helps businesses establish organized plans for every challenge they come across, it helps set those plans in motion. Companies that have business coaching tackle challenges with a plan and business strategy from the business owner’s view and an outside view: the business coach. This way, the company achieves its desired outcome.
Read more on Why You Should Get on the Business Coaching Bandwagon…
Posted in Brad Sugars' Blogs
Tagged ActionCOACH, Brad Sugars, Business Coaching, business performance, profits, Revenue, Team Building
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Many Thanks for the People’s Choice Award
Winning any award is exciting, but when you win an award based on the votes of your clients and customers, it’s very special.
In balloting that lasted throughout the summer, ActionCOACH was voted the favorite Business Services organization in the first People’s Choice Stevie® Awards for Favorite Companies.
Read more on Many Thanks for the People’s Choice Award…
Use the End of Summer to Formulate Smart Goals for You and Your Business
As the lazy days of summer end and normalcy returns to your business and life, it’s a great time to take inventory of where you and your business are right now, and where you want to be in the future.
Read more on Use the End of Summer to Formulate Smart Goals for You and Your Business…
Happy Birthday ActionCOACH!
Happy Birthday, ActionCOACH!
We are in Miami at Global Conference celebrating another great year, which just happens to coincide with our 18th birthday!
The time has gone by very quickly, but that’s what happens when you enjoy what you do.
Read more on Happy Birthday ActionCOACH!…
Getting the Timing Right
When I first started ActionCOACH, I was very young and loads of people said I’d never make it and be looking for a job within months, if not weeks. It turns out the naysayers were wrong and the vision for my company was correct.
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Stop Being Clever With Your Advertising
One of the most common mistakes businesses make when they first start writing advertising copy is trying to impress people with their ability to write humorous or “clever” copy, rather than simply getting the sales message across.
Read more on Stop Being Clever With Your Advertising…
Posted in Brad Sugars' Blogs
Tagged ActionCOACH, advertising, Brad Sugars, Business Coaching, business help, clever advertising, copy, marketing, offer, target
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Sign up for the Award-Winning ActionSTEPS Newsletter Today
Winning is a huge part of the ActionCOACH DNA and it spills over into virtually every area the team touches.
Recently ActionCOACH was honored by the Hermes Creative Awards in three categories. Among those honors was the company’s winning of a Platinum Award for the company’s E-Newsletter, ActionSTEPS.
Read more on Sign up for the Award-Winning ActionSTEPS Newsletter Today…
Understand What You Are Really Worth to your Business
We’ve all heard time is our greatest asset, and how you invest your time is one of the keys to growing a successful business. So have you assessed how you spend your time and how you could use your time more effectively? Have you developed strategies to use your time more effectively?
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Who Are Your Ads Speaking To? Part Four
To give you an idea of how writing a proper headline works, consider these two, for the same fish and chip shop trying to advertise a 2 for 1 fillet of fish promotion in a newspaper.
Read more on Who Are Your Ads Speaking To? Part Four…
Posted in Brad Sugars' Blogs
Tagged ActionCOACH, advertising, Brad Sugars, Brad Sugars' Blogs, business advice, Business Coaching, business help, Goal, Leadership, marketing, money, profit, publicity
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Who Are Your Ads Speaking To? Part Three
One of the most common mistakes people make when they first start writing advertising copy, is being too “clever”.
They try to impress people with their ability to write funny or inventive advertising copy, rather than simply getting the message across.
Read more on Who Are Your Ads Speaking To? Part Three…
Who Are Your Ads Speaking To? Part Two
In my last post we talked about the importance of tailoring your ad to the market you desire, now let’s take an example.
Say a local butcher wants to place an ad. Not being the smartest businessman, he simply writes his name at the top and his phone number at the bottom. He sits back, looking over his ad – this will bring in heaps of customers’ he mistakenly thinks. Of course, nobody bothers to look at his ad because it’s completely uninteresting.
Read more on Who Are Your Ads Speaking To? Part Two…
Who Are Your Ads Speaking To? Part One
Most people wrongly believe that good ads have to be funny, well written or visually dramatic.
The truth is, the very best ads work because of the strategy behind them.
Think about it this way, if you’ve prepared a delicious meal and your dinner guests are hungry, they probably won’t care what kind of plates you serve the meal on. Put another way, if your message and offer appeals to the people you’re writing to, it barely matters how you present it.
Read more on Who Are Your Ads Speaking To? Part One…
Building Rapport and Qualifying Leads
Open-ended questions are an excellent way to ensure customer involvement in the buying process and are key to identifying not only what they need but a lot about themselves and their motivations as a customer.
Read more on Building Rapport and Qualifying Leads…
What’s More Important to Sales, Personality or Scripts?
When you think of a good salesperson, what’s the one thing that comes to mind? Often the thing they have in common is personality. Salespeople are often gregarious and fun to be around, but when asked how to quantify and teach personality to others these super salespeople are often stumped.
Read more on What’s More Important to Sales, Personality or Scripts?…
Improve Your Selling Techniques, Improve your Business
Dozens of industries are taking advantage of the oldest marketing strategy in the world, improved selling skills, while many other businesses struggle, oblivious to the benefits of proper selling techniques to their detriment.
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Do you know how to buy customers?
You want to get new customers, but only if they come back and buy from you time and again.
You see, each time you market to a new customer it costs you money.
Read more on Do you know how to buy customers?…
Build Your Dream Team
Putting together the “Dream Team” for your business can be as easy as taking an “action” rather than “information approach”. With a plethora of training options open to employers it can often be puzzling when trying to find the strategies that will achieve the desired results.
Read more on Build Your Dream Team…
Are you afraid to ask your customers to buy?
As they say, you can lead a horse to water, but you can’t make him drink… or can you?
For any business, there comes a time when you simply have to ask your customers to buy from you. It’s not being pushy, it’s simply good business.
Read more on Are you afraid to ask your customers to buy?…
Do you view Advertising as an Investment?
Ask the average business owner and they’ll tell you that advertising is an expense, just another bill which needs to be paid at the end of the month. But when you stop and think about it, advertising is really an investment that can give you unequalled returns if you go about it the right way.
Read more on Do you view Advertising as an Investment?…