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Look at past blog articles
- Ezekiel on 28 Reasons Business is Booming #28- Take Massive Action
- Business Coach Brisbane on Selling Your Business for Top Dollar
- Reuben Dare on Don’t Waste On Marketing: Test and Measure
- children and obesity on What’s More Important, Cost Reduction or Income Growth?
- Elyse Glathar on Franchising Your Business …
Tag Archives: marketing
Do you want to make a business owner speechless? Walk in to almost any shop in your area, preferably with an owner you know and ask them, “So tell me the results of your marketing, what are your test and measure results?”
You will also need to put an extreme focus on profitability. This may mean scaling back your plans for 20 locations nationwide to ten locations that run on higher profit margins. Now is not necessarily the time to overstretch. In fact, doing so and getting caught short of cash and/or human capital, is death for any business.
As a small-to-medium sized company grows, it becomes harder to effectively communicate across the organization. Whether within or between departments communications must be optimized for organizations to execute at their peak. The key is to recognize each employee’s preferred style of information exchange.
Every business, small or big, advertises in the hope of finding new customers, yet at the same time most view their advertising as an expense rather than an investment.
As any business owner knows, you get returns from investments, not from expenses, so understanding that you’re investing your advertising dollar in the hope that it will bring you a return is the only way looking at your marketing and advertising that makes sense.
One of the most common mistakes businesses make when they first start writing advertising copy is trying to impress people with their ability to write humorous or “clever” copy, rather than simply getting the sales message across.
They try to impress people with their ability to write funny or inventive advertising copy, rather than simply getting the message across.
Say a local butcher wants to place an ad. Not being the smartest businessman, he simply writes his name at the top and his phone number at the bottom. He sits back, looking over his ad – this will bring in heaps of customers’ he mistakenly thinks. Of course, nobody bothers to look at his ad because it’s completely uninteresting.
The truth is, the very best ads work because of the strategy behind them.
Think about it this way, if you’ve prepared a delicious meal and your dinner guests are hungry, they probably won’t care what kind of plates you serve the meal on. Put another way, if your message and offer appeals to the people you’re writing to, it barely matters how you present it.
Ask the average business owner and they’ll tell you that advertising is an expense, just another bill which needs to be paid at the end of the month. But when you stop and think about it, advertising is really an investment that can give you unequalled returns if you go about it the right way.
By Brad Sugars
Here’s a little known secret about business.
It doesn’t matter what your turnover is, or how many employees you have, or how many customers you’ve got.
It doesn’t matter how many offices you own or if you’ve got a cool company logo.